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The brand new siren name could not have been far more pithy. “Life is quick,” said Ashley Madison’s strapline, “Enjoys an event.” And you will certain, “this new earth’s top partnered matchmaking service” assured “discreet experiences” (therefore “discreet” that phrase is italicised within the brilliant green).

Not any longer did you need exposure to play aside with somebody near to domestic, like the neighbor, or the milkman. Thanks to the wonders of the internet’s anonymity and you can arrive at, Noel Biderman, Ashley Madison’s partnered (and loyal) chief executive, mentioned that their website considering “a secure option”. (daha&helliip;)